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Description of Job
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Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches nearly 200 million unduplicated American consumers every month, including 85 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com.
Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
Meredith is the leading consumer company connecting with, and serving the needs of, today’s consumers seamlessly across media platforms. As an organization laser-focused on where consumers are headed next, Meredith Sales Marketing is a group of talented, forward-thinking, agile individuals tasked with creating demand for Meredith’s vast portfolio of brands while delivering the best ideas to connect advertisers with this highly desirable consumer market.
The Senior Marketing Manager plays a critical role in developing and packaging innovative opportunities and products to Meredith’s vast array of advertisers.
The ideal candidate will be a dynamic, collaborative, self-motivated marketer with a proficiency for delivering creative solutions and best-in-class ideas that connect with consumers, deliver results for advertisers and drive revenue. This individual will have their finger on the pulse of consumer and marketplace trends shaping business and have an ability to create a narrative that clearly articulates Meredith’s strengths and competitive advantage.
The Senior Marketing Manager will be focused on leveraging the full scope of Meredith’s portfolio of assets to generate revenue; as such, this role will work closely with Editorial; Digital; Video; Data; Brand; Product and Creative teams to develop and execute on new advertiser opportunities.
Essential Job Functions:
Create ideas that can live cross-platform and generate revenue.
Develop and package innovative solutions and products for advertisers.
Experience:
Five to seven years of experience in marketing and sales promotion (digital and/or integrated marketing).
Role Expectations:
Exceptional creative writing and storytelling skills with an ability to execute visually impactful presentation.
Strong communication as well as presentation skills; must be able to pitch ideas and onboard others toward a common strategic goal.
Outstanding creative and collaboration skills, with an understanding of how to lead brainstorms, and inspire, motivate and connect with others to create remarkable programs.
Effective organizational skills with an ability to manage multiple projects in a fast-paced environment.
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